Intuit Inc. Launches its Free GoPayment Mobile Credit Card Reader

MOUNTAIN VIEW, Calif.- January 25, 2012.
Intuit Inc.’s (NASDAQ:INTU) newly designed GoPayment card reader is now available for free at GoPayment.com.

Designed for small businesses and anyone who sells products or services on the go, the new GoPayment card reader is a compact, cylinder-shaped device that fits into the audio jack of a mobile phone or tablet. It works with the GoPayment app to help users maximize sales by quickly and accurately swiping a credit or debit card instead of entering data manually.

The GoPayment card reader increases the accuracy of each card swipe and offers best-in-class, end-to-end encryption to protect a customer’s sensitive card data. Intuit redesigned the card reader based on customer feedback asking for a professional, easy-to-use way to process payments wherever they are.

“What I like about the new reader is pretty simple,” said Dennis McGrath, owner of BBQ2U Catering in San Diego. “It’s sleek and fits on my smartphone – even with the case on it. The groove is angled, so swiping the credit card feels more natural. The new design helps it fit snugly on my phone so it doesn’t swivel when I’m swiping a card.”

GoPayment helps users never miss a sale by easily processing payments on their smartphone or tablet. It’s ideal for mobile retailers or service providers, such as caterers, photographers, hair stylists, locksmiths and landscapers. It’s affordable with a free app and card reader with competitive, pay-as-you-go pricing.